Oscar Mayer Fully Cooked Bacon
OOH Brief
Overview
- Almost everyone loves bacon.
- Almost everyone hates to cook bacon.
Objective
- Encourage non-foodies to consider OM Pre-Cooked Bacon even though the product costs up to twice as much.
- This isn’t a price story as much as it’s a message to raise the awareness of the benefits of pre-cooked to counteract the price difference.
- Create an outdoor ad: 12 inches wide, 3.5 inches tall.
